How B2B Coaches and Consultants Write Great Blog Posts

b2b coaching b2b consulting Jun 03, 2024
How B2B Coaches and Consultants Write Great Blog Posts

Introduction and Research

  • Importance of a Repeatable Process: Consistent methods lead to high rankings and traffic.
  • How these Strategies were Developed: testing, insights from Google guidelines and patents, and over a decade of SEO experience.



Topic Selection

  • Choose the Right Topic: Focus on niche relevance, search volume, and low competition using tools like WordStream's keyword research tool.
  • Articles should be related to the value propostiion of the solutions that you or your affiliate partners offer.

  • Your goal is for your potential customers to find your article.  (Write for tomorrow).

  • You have to write about what my niche audience is searching for!


Keyword and Search Intent

  • Focus on one target keyword per post, termed as the "parent keyword."
  • Validate the keyword with research, using tools like Ahrefs for keyword difficulty and search volume.
  • Understand and address search intent: transactional (e.g., product reviews, comparison posts) or informational (e.g., how-to guides).
  • Analyze Top Articles: Match the format and structure preferred by Google.
  • Prioritize writing for humans by creating engaging, helpful, and well-structured content.


SEO Tools and Optimization

  • Employ SEO tools like Rank Math and Surfer SEO to optimize posts.
  • Use plugins for tables of contents to improve navigation.
  • Optimize on-page SEO by placing target keywords in titles, intros, headings, and throughout the content.


Crafting Titles

  • Effective Titles: Incorporate keywords, dates, numbers, or clickbait elements.


Structured Writing Approach

  • Use a data-driven, scientific method rather than creative writing.
  • Treat blog posts as mediators between search queries and desired outcomes.
  • Content Creation: Follow the detailed outline and use Surfer's Content Editor for optimization. Include authority links to credible sources.


Content Structure and Formatting

  • For transactional posts, use formats like list articles, product reviews, and comparison posts.
  • For informational posts, structure content to educate and inform.
  • Create an Outline
    • Research Top Articles.  Use tools like ChatGPT to create a sample comprehensive outline, combining elements from multiple top articles, and include FAQs from Google’s "People Also Asked" section.
  • Include key elements such as article headlines, intros, headings, bullet points, images, and calls to action.
  • Format content to be easily readable and skimmable, accommodating users who skim rather than read in-depth.
    • Ensure posts are scannable, readable, and navigable.
    • Use short paragraphs, break up text with visuals, format headlines appropriately, and write at a reading level appropriate to your target audience.
  • Incorporate personal insights and unique takes to make content stand out.
  • Don't assume the reader knows, write as if reader doesn't know what the problem is. Start with why (without the why, the how is irrelevant). 
    • Structure: why, how, what, takeaway.
  • Engaging Introductions: Immediately address the reader's query and evoke emotions.
  • Reference other sources and internal and external links (more gravity and good for SEO).
  • SEO: add links to other articles in your blog, can add backlinks to highly reputable sites.


Be more efficient with AI:

  • Utilize AI tools such as ChatGPT to accelerate content creation.
  • Ensure AI-generated content is heavily edited to appear human-written and future-proof against potential penalties.


Conclusion and Call to Action

  • Aim to satisfy user queries completely, ending their search journey with your content.
  • Effective Conclusions: Summarize key points and include a clear call to action.


Final Touches

  • Proofreading and Editing: Use grammar tools like Grammarly and have someone else proofread.



  • Continuous Improvement: Monitor performance and update content as needed.
    • Continuously test and improve content based on real data and feedback.
  • Stay Updated: Keep up with changes in Google’s algorithms.
  • Continuously refine and test content strategies to discover what works best for your niche.





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