How AI & Leadership Coaching Can Transform Your Company Culture

Introduction

What if employees actually looked forward to Mondays?
That’s the vision of leadership coach Dave Rosenberg, who joined Antonio Rothenbach on The AI Agency Journey Podcast to discuss how Radical Accountability and AI-powered coaching can rewire company culture from disengaged to driven.

From Navy Decks to Boardrooms

Dave’s leadership journey began in the U.S. Navy and evolved through decades of executive experience. Over time, he noticed a consistent pattern: every business problem was ultimately a leadership problem. Whether in construction, tech, or hospitality, performance gaps traced back to communication, accountability, and culture.

Radical Accountability: The Leadership System

Dave’s coaching philosophy, Radical Accountability, helps leaders move their teams from dependency to ownership. Instead of “Hey boss, what should I do?”, employees learn to say, “Here’s the issue and here’s what I did about it.”
By combining structure (processes and expectations) with inspiration (shared values and purpose), Radical Accountability creates engaged, self-directed teams.

Engagement and Profitability

Gallup data shows only 1 in 6 employees are actively engaged.
The remaining 5 are either disengaged or passively coasting—costing companies enormous lost potential. Dave’s clients who implement Radical Accountability typically see up to 32% profitability improvement because alignment replaces friction.

AI as a Leadership Ally

Despite his traditional background, Dave sees AI as an accelerator, not a disruptor. He uses tools like ChatGPT to refine his own leadership curriculum, generate content, and even clarify his thinking. “AI forces you to be crystal clear,” he explains. “If it misunderstands you, it’s because your message wasn’t clear enough.”

Antonio adds that AI-powered coaching systems can follow structured frameworks (like GROW or Radical Accountability), helping leaders ask better questions and encourage reflection rather than just prescribing solutions.

The Human Element Still Matters

Dave cautions that while AI enhances process, it can’t replace intuition, empathy, and lived experience—the hallmarks of great coaching. True leadership change happens when humans learn to listen deeply and connect purpose to performance.

The TGIM Mindset

Ultimately, Dave’s mission is simple:

“Let’s replace ‘Thank God it’s Friday’ with ‘Thank God it’s Monday.’”

When leaders create environments where people feel trusted, aligned, and inspired, engagement spreads beyond work—into families, communities, and lives.

Listen & Learn

🎧 The AI Agency Journey Podcast — with Dave Rosenberg, Locked On Leadership
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