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Will AI Recommend You or Replace You? AI SEO Evolution for Expert Visibility

If you’re a consultant, coach, or thought leader who relies on reputation, referrals, or content to win business, AI is already changing how people find and trust experts.

In this episode, Antonio Rothenbach sits down with Andi Simon, corporate anthropologist, CEO of Simon Associates Management Consultants, and host of On the Brink with Andi Simon, to explore how AI search is reshaping visibility, credibility, and authority.

Search is no longer just about ranking on Google. Today, tools like ChatGPT, Copilot, and Perplexity summarize, recommend, and sometimes decide who the “preferred expert” is before a prospect ever clicks a link.

This conversation dives into:

  • How AI search actually works today

  • Why content alone is no longer enough

  • How AI decides who to trust and cite

  • The human side of AI adoption and resistance

  • What consultants can do now to stay discoverable and relevant

This episode is especially relevant for consultants, advisors, and leaders who want to future-proof their visibility as AI becomes the front door to expertise.

Key Topics & Timestamps

  • (00:00) Why AI is changing how trust and credibility are built

  • (01:10) Meet Andi Simon and her background as a corporate anthropologist

  • (05:00) Why humans resist change and how that affects AI adoption

  • (08:30) How AI search differs from traditional Google SEO

  • (11:00) How Andi uses AI as a collaborator, not a replacement

  • (15:00) What makes content discoverable by AI tools

  • (18:30) FAQs, authority signals, and AI-driven visibility

  • (22:00) A simple way to test what AI already knows about you

  • (26:00) Content repurposing as an AI visibility strategy

  • (30:00) Why leadership and culture determine AI success

  • (36:00) Final advice for consultants navigating AI-driven change

About the Guest

Andi Simon is a corporate anthropologist, CEO of Simon Associates Management Consultants, award-winning author, speaker, and host of the podcast On the Brink with Andi Simon.

With over two decades of experience helping organizations adapt to major shifts, Andi brings a unique lens to AI adoption by focusing on human behavior, beliefs, rituals, and leadership. Her work helps leaders and organizations see what’s often right in front of them so they can move forward with clarity and confidence.

About the Host

Antonio Rothenbach is the host of The AI Agency Journey and the founder behind Ibero AI and Belt Course. He works with consultants, leaders, and organizations at the intersection of AI, Operational Excellence, and leadership to turn AI from a buzzword into practical business impact.

Resources & Links

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